Room: Marmite Room
Created using a combination of collage, cyanotype, photography and screen printing, Coyle was inspired by Marmite’s brand humour, as well as their typical consumer demographic when creating this diptych. Channelling the brand’s idea of the “Love it, hate it” slogan, something that Marmite has been using in their marketing for years, Coyle created two screen prints which playfully demonstrate this.
LOVE IT shows a mother tenderly holding her new jar of Marmite. The love and joy here is further emphasised through Coyle’s dominant use of yellow throughout the screen print. Here, Coyle humorously demonstrates that Marmite is a much loved and treasured member of the family.
In HATE IT, Coyle shows a child angrily throwing a jar of Marmite as far away from him as possible. The emotions of the youth are further emphasised through the dominating use of black throughout this screen print. Again, Coyle humorously depicts the lengths those who ‘hate’ Marmite, will go to get away from it.
On his commission for the Four Acres site, Coyle stated:
“This slogan is something I find most memorable with Marmite. I am so happy that I got the chance to collaborate with a brand I really love and use often.”
Screen-print on paper, unique
2022
Brandon Coyle
Artist info
A British contemporary artist working predominantly in printmaking and alternative photography techniques, Brandon Coyle studied BA Fine Art at Kingston School of Art. His work explores self-image with queer identity and narratives of masculinity.
Recently, Coyle co-founded ‘The X Collab’, an art platform for collaboration and interdisciplinary art works involving a range of institutions and professionals.
Since leaving ‘The X Collab’ project, Coyle has begun working on introducing cyanotype and alternative printmaking through workshops and education programmes and plans to study an MA in Printmaking in late 2022.